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Question of the Month

ASME Strategic Roadmap

White Paper Library

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Mechanical Engineering Magazine Digital Ad Specs and Sizes

Call: (212) 591-7345
E-mail: asiaghia@asme.org  

Information on submitting ads electronically:

Platform supported Macintosh and PC (Macintosh preferred)
 
Software supported • Print quality PDF preferred (details at right)
• Quark XPress 
• Adobe Indesign CS3
• Adobe Illustrator
• Adobe Photoshop
If sending ad as a PDF, please embed or create outlines of ALL FONTS and ensure that all images are 300 DPI, CMYK.

• Fractional ad documents should be created at their actual size

• Provide single pages rather than spreads

• Created color should be CMYK (do not use “spot color”)

• Total ink coverage should not exceed 300%
Media types supported • CD or emailed PDF

 
Requirements for labeling your media • Issue Date
• Advertiser • Contact Person

• Agency/Vendor
• File Name

• Phone Number
• Type of File

COLLECT FOR OUTPUT

  • Printed directory showing all contents of disc
  • Hardcopy proof
  • Include all scans and illustrations
  • Compress into Stuffit or Zip files for e-mail transfer

DOCUMENT LAYOUT

  • Fractional ad documents should be created at their actual size
  • Provide single pages rather than spreads
  • Bleeds should extend 1/8 inch beyond our trim size
  • Live area should be kept 1/4 inch from trim
  • Created color should be CMYK (Do not use "spot color")
  • Total ink coverage should not exceed 300 percent

IMAGES

  • Photos should either be Grayscale or CMYK
  • Photos should have a final effective resolution of 300 dpi
  • Photos should be saved as TIFF, JPEG, or, if clipping path is used, as EPS
  • Lineart should have a final effective resolution of 1200 dpi
  • Lineart should be saved as TIFF with LZW compression applied
  • Created color should be CMYK (Do not use "spot color")
  • Total ink coverage should not exceed 300 percent

FONT MANAGEMENT

  • Use Postscript Type 1 fonts (avoid TrueType wherever possible)
  • Include screen and printer fonts that are used in ad (those embedded in eps files as well)
  • Actual fonts should be used (stylized fonts may not render properly)

MECHANICAL REQUIREMENTS
Publication trim size: 8 1/8" x 10 7/8"
Method of printing: Web offset
Method of binding: Perfect

SPACE   SIZE WIDTH DEPTH
1 page    standard 7" 10"
bleed*  8 3/8" 11 1/8"
2/3 page    4 5/8" 10"
1/2 page   island 4 5/8" 7 1/2"
vertical   3 3/8" 10"
horizontal  7" 4 7/8"
1/3 page  vertical  2 1/8" 10"
horizontal  4 5/8" 4 7/8"
1/4 page    3 3/8" 4 7/8"
1/6 page    2 1/8" 4 7/8"
* Add 1/8" for trim to each side; Keep live matter at least 1/2" from binding edge and 1/4" from outside edges.

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